Conway’s has been operating in Perth, ON for over 90 years. We knew we needed to create a visual identity as timeless as the business itself. The wordmark was designed by hand using a dip pen with a bowl pointed nib. The “C” has the ability to stand alone, creating an icon used for secondary branding purposes.
For Conway’s print/marketing materials, we wanted a treatment as classy as the products they sell so we went with gold foil. In the words of a famous Dutch man, “I love gooooold”!
And we had to hit em with the patterned wordmark for the custom tissue!
